Category Archives: Small Business

Posts related to our work with Small Businesses.

YouTube’s Popularity.

I was doing a little beginner’s SEO work — and out of curiosity I asked Google Analytics about Metro Louisville’s interest in YouTube. Unfortunately I can’t seem to reproduce the graph it generated.

BUT the data table is:   January 2006, zero searches. Then it looks like a stock market graph, through Dec. 2011, maxed out. (Google normalizes the data to 100.) Then it dropped off slightly in January, peaked at 92 in February, and is currently at 43 for March 2012.
I asked Google Analytics another question, about “family video,” and learned  that it was a hot search….in Seymour, Ind. Not so much in Louisville or other metro towns.
Go figure.

Add a sales team to the Web

What if prospects looking for your services found you — and had the added benefit of immediately hearing from happy customers about your features and benefits?

That’s possible if you include video testimonials with your website. Using real customers talking about their positive experiences with your company is much more credible than using text testimonials — or worse, testimonials with initials or vague “satisfied customer.” I  immediately think that’s business owner talking when I see those quotes — and I don’t believe them.

But watch this video we did for Unified Technologies. If you were a company with multiple US locations, you would give some weight to this CEO’s happiness with his experience with Unified and the telephone system it installed for his company.

People research and shop online. Video testimonials allow them to see what you do, believe more in the benefits you offer, and understand better the value of choosing your company or organization.

We can do this for you, at very reasonable rates. You’d be surprised at how affordable a video testimonial can be. Start building your online sales team by contacting MP Videos today!

We now accept credit cards!

MP Videos now accepts credit cards! We can process Visa, Mastercard and Discover! Contact Cindy for more info!!

Does this commercial work?

You may have heard about the two guys traveling the country taking nominations for free TV commercials. Their site ilovelocalcommercials.com and their work is underwritten by a company called Microbilt, a data provider in the credit/debt collection/background screening arena.
In March 2010, they did a commercial for Corydon’s Butt Drugs. You can watch it here.
While I laughed at parts of it (“Free Parking in the Rear”) I’m not sure this commercial actually works. I’d love to hear your thoughts on this, then I’ll share mine.

Ivy Tech Southern Indiana’s new building

I got a preview of Ivy Tech Southern Indiana’s cool new building, Ogle Hall, Sunday when I had the opportunity to shoot
some archival footage. They should be very proud of this new building – lots of natural light, a stylish interior, a central greenspace — and I’m told their bids came in under budget. Some of the nicer touches were paid for with donations from supporters. I think this building will strengthen the pride and accomplishment folks feel about their school. Congrats!